Singapore Pools celebrates our 50th anniversary with a special commemorative brand identity.
The unfurling ribbon forming the number 50 in one unified pattern represents Singapore Pools' unwavering commitment for community benefit. It also symbolises Singapore Pools' journey from our beginning to our current status – being trusted by customers and valued by the community.
Blue is our corporate colour, and we regard blue as the colour that conveys the virtues of reliability and responsibility. Adopting the corporate colour blue in our 50th Anniversary logo, symbolises our commitment towards providing a safe and trusted betting environment to counter illegal gambling. This is in keeping with our business philosophy on doing what is right to protect and care for our customers.
The 50th Anniversary logo is also accentuated with gold, a colour that evokes warmth, which is associated with Singapore Pools' footprint in the community. It is also a mark of our golden jubilee.