Singapore Pools has been a major source of funding for good causes since 1968.

Beyond financial giving, we believe we have a stake in the well-being of the community, and we must operate in a socially responsible manner with utmost care on how our activities may impact society.

This focus led to the initiation of iShine in 2003, a staff community programme that promotes 'I Serve from the Heart and In Nurturing Everyone' to support the community at large.

iShine inculcates the spirit of doing good in our staff, so that they will come to work with a higher purpose, knowing that they play a part in making a difference to our society.

Since 2007, iShine staff volunteers have been successfully organising events under its flagship 'With a Heart' fundraising events, with over $4.6 million in donations raised to date in support of numerous charities and good causes. Through these events which involve multiple corporate partners and business executives, iShine aims to create a 'Family of Hearts' - in which our community-engagement culture and spirit of philanthropy grow and flourish. iShine’s engagement with the community is built on three pillars:

Staff Volunteerism 

Our staff members volunteer their time and resources in support of numerous worthy causes.


Resource Sharing 

We avail our retail network, draw expertise and facilities to non-profit organisations and community partners who have a need.


Partnership Initiatives 

We invite the public and private sectors to partner us in innovative projects for the benefit of the community.