About our logo

Our logo features a rounded gradual blue box encompassing the 'S' and 'P' font-type. The dynamic symbol aims to be fresh and contemporary. Blue is adopted into our logo as it conveys the virtues of reliability and responsibility. This symbolises our commitment towards providing a safe and trusted betting environment to counter illegal gambling. This is in keeping with our business philosophy on doing what is right to protect and care for our customers.

Our tagline is a bold statement that represents us as a socially responsible company of choice. Placing the community at the heart of what we do, we uplift the community through reinventing giving.

Vision

A world-class socially responsible gaming company trusted by customers and valued by the community.

Mission

We provide safe and trusted betting to counter illegal gambling.

Values

Respect: We embrace diversity and treat everyone with respect and dignity.
Integrity: We mean and do what we say.
Innovation: We challenge our assumptions and adopt better ideas to drive performance.
Customer Care: We care for our customers.
Community: We uplift the community through active engagement and collaboration with our beneficiaries and partners.
One Organisation: We act as one organisation guided by a common purpose.

Operating environment

We are 100% owned by the Tote Board which reports to the Ministry of Finance. Our betting products and services are regulated by the Ministry of Home Affairs and the Ministry of Social and Family Development.

Our sales channels include our network of branches and third-party retail agents located at supermarkets, provision shops, convenience stores and football clubs, as well as 'live' sports entertainment venues.

Customers who meet our social safeguards requirements can open a Singapore Pools Account.

Product portfolio