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Illustration of the façade of Serangoon Central Village

Serangoon Central Village (Blk 267 Serangoon Avenue 3) has returned, offering residents a refreshed wet market and a youth-centric community space that bring new energy and vibrancy to the neighbourhood. Singapore Pools, appointed as the master tenant, played an active role in planning and executing the revamp, ensuring the space caters to residents' daily needs while fostering stronger social connections.

A Name Inspired by the Community

In collaboration with Braddell Heights Community Club, a public naming contest attracted over 130 submissions. The winning name, Serangoon Central Village, was proposed by Braddell Heights resident Mr Lee Soon Juay and selected by the judging panel.

Inspired by the kampung spirit, Mr Lee envisioned a name that would unite residents at the heart of Serangoon and nurture close neighbourly ties.

When Design Meets Heritage

Visitors are invited to explore the meaningful murals and specially designed wallpaeper at the wet market ceiling and the walls of Hub With A Heart (HWAH) @ Serangoon.  These visual elements trace Serangoon's journey from a lush agricultural landscape to the vibrant neighbourhood it is today.

 

Drawing inspiration from old maps of “Sa-Ranggong," this piece reflects an earlier, more tranquil Serangoon

 

 A glimpse into Serangoon's agricultural past, illustrated on the walls of Hub With A Heart @ Serangoon

Drawing from old maps of “Sa-Ranggong" and the birds that once inhabited its wetlands, the purple heron symbolises Serangoon's natural past connecting to its urban present. Illustrations of crops such as coconut, rubber, and pineapple reflect the area's farming heritage, while familiar plants like bougainvillea and ixora represent the greenery that still thrives in the neighbourhood. Together, these elements celebrate Serangoon's heritage, resilience, and enduring community spirit.

Revitalising the Wet Market

 

The wet market is bustling once again,  with returning and new stallholders offering a wide variety of fresh produce,  including live seafood, poultry, fruits, and vegetables.

Improvements to layout, cleanliness, and overall ambience have created a more welcoming and comfortable environment for both shoppers and stallholders. The reopening, timed ahead of Lunar New Year, has been especially meaningful for residents. Many are delighted to see a new generation of stallholders stepping forward to continue family legacies.

 

Hub With A Heart @ Serangoon: A Community Space for Youth to Learn, Connect and Grow

    

In partnership with TOUCH Community Services, Hub With A Heart @ Serangoon offers youths a space to study, connect, and participate in programmes.

The hub features bookable study pods for group discussions and a seminar room with tables and chairs for walk-in self-study. TOUCH will also host youth-focused programmes, with the first Barista Training Programme already drawing enthusiastic participation.

 

Common area, seminar room, and study pods at Hub With A Heart @ Serangoon

 

Barista Training Programme

More Dining Options for the Community

Residents can look forward to the new eating house, FoodHub, operated by Badaling Group Pte Ltd. The eating house offers a variety of food options, providing greater convenience and diversity for the Braddell Heights community and surrounding neighbourhoods.

  

Rooted in Community: Support from Residents and the Speaker

The creation of Serangoon Central Village has been made possible through the strong support of Speaker Mr Seah Kian Peng, whose advocacy highlights the importance of shared spaces in strengthening community bonds. We are also grateful to residents for their continued support, as we continue to build a more connected and caring neighbourhood.

 

Check out where Serangoon Central Village is located: