During our 55th Anniversary, we launched our first-ever digital campaign where we rallied customers, staff and the public to do good together with us. Participants expressed their support by selecting flowers representing the communities they care most for in our virtual garden. Flowers like Kopsia, Ixora, Morning Glory and Bougainvillea were used to represent the support for different communities – Seniors, Children & Youths, Low-Income Families, Persons with Disabilities & Persons with Mental Health Conditions.
The campaign started on 23 May 2023 and met its target on 17 November with 250,000 flowers planted and $250,000 raised.
In line with the causes represented by the flowers, the amount raised went towards Allkin Singapore, WE CARE Community Services and Samaritans of Singapore Limited (SOS), contributing to improving the lives of those in need within our communities.
On the conclusion of our successful campaign, Singapore Pools’ Chairman, Kai Nargolwala, said, “The success of our CWAH campaign is meaningful as it strengthens Singapore Pools’ belief that we can harness our assets like digital innovation and technology advancements to rally the public through our network of partners to do good together. “