Singapore Pools actively engages our corporate friends in the public and private sectors to do meaningful fundraising work for the community.
Since 2007, a total of more than $10.7 million has been raised through the “With-A-Heart” fundraising series and other projects.
Community With A Heart (CWAH) is a digital campaign that rallies Singapore Pools customers, staff and public to do good together through a simple action.
The first edition of CWAH was launched in celebration of Singapore Pools' 55th Anniversary in 2023. The digital campaign was available on the interactive screens at selected outlets, engaging customers by allowing them to choose flowers that represented the causes they support in the verdant digital garden. For each flower planted, Singapore Pools pledged $1 (up to $250,000) to Community Chest, with each pledge matched by Tote Board. The campaign ran from 23 May and concluded in November 2023 after achieving its goal of 250,000 “flowers" planted. The funds raised goes to support CWAH 2023 beneficiaries - Allkin Singapore, WE CARE Community Services and Samaritans of Singapore Limited (SOS), contributing to improving the lives of those in need within our communities.
Following the success of first edition, the second edition of the Community With A Heart campaign was launched in conjunction of the Paralympic Fiesta event in May 2024. The campaign exceeded its $500,000 target four months ahead of schedule. The campaign was made available through interactive screens at 17 Singapore Pools outlets and mobile devices. For each virtual heart sent, Singapore Pools, in partnership with Tote Board, pledged $2 to Community Chest to support inclusive sports for persons with disabilities. The funds raised benefit charities like Cerebral Palsy Alliance Singapore, Equestrian Federation of Singapore, Parabowls Singapore, Singapore Disability Sports Council, Singapore National Paralympic Council, and Special Olympics Singapore, supporting athletes and individuals with disabilities.
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In conjunction with our 55th anniversary, the 8th edition of Football With A Heart will be organised at the iconic National Stadium on 12th August 2023. Watch the corporate teams pitting against and join us at the community carnival where you can spent a day watching football and have lots of fun at the same time.
All proceeds will go towards supporting our seven beneficiaries - Daughters of Tomorrow, FAS Cares, iShine Cloud Limited, Lions Befriender, Make-A-Wish Foundation, Playeum and SportCares.
Click here to find out more here.
The 7th edition of Football With A Heart was successfully concluded on 26 November 2022, with the support of 50 sponsors and Tote Board matching dollar-for-dollar donations, a record-breaking amount of $1,051,000 was raised for six beneficiaries - FAS Cares, Filos Community Services Ltd, GreenSG Collab Ltd., Heartware Network, iShine Cloud Limited and SportCares.
Close to 500 participants came together for Football With A Heart 2022, with Parliamentarians, local celebrities, ex-national football players, as well as 40 corporate teams donning their jerseys for a morning of football fun.
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Football With A Heart 2019
Football With A
Heart is an executive football charity fundraiser launched in 2012,
co-organised by Singapore Pools (Private) Limited, Football Association of
Singapore and Sport Singapore, Over the years, Football With A Heart has grown into the
largest corporate football fundraiser in Singapore.
Football With A Heart 2019 raised a record $951,000 for 9 charities with the
support from over 50 corporates. Over 580 players came together on 9 Nov 2019
for this event. A celebrity charity match was also played between FAS
Ex-Internationals and Sport Singapore Ex-Internationals. Former national
football Legends like Lim Tong Hai, Indra Sahdan Daud, Razali Saad and Terry
Pathmanathan wowed the crowd as they did their bit for charities.
Singapore Pools also matched each goal scored at the celebrity match with a
donation, raising a total of $160,000.
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Football With A Heart 2018 saw 40 participating corporate teams raised more than $750,000 for 19 beneficiaries in the charity and community sectors to celebrate Singapore Pools’ golden jubilee. Held on 5 and 6 May 2018, Football With A Heart 2018 is Singapore Pool’s flagship fundraiser which reinforces the use of sports as a social leveller. In conjunction with Football With A Heart 2018, Singapore Pools organised a first-ever Concert With A Heart 2018, a community concert celebrating the music talens of the differently-abled community.
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Football With A Heart demonstrates the power of bringing people together in service of meaningful causes. Football With A Heart 2016 raised over $500,000 with strong support from 42 corporate donors on 21 May 2016.
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Into its third run, the Football With A Heart 2015 Tournament took place on 31 January 2015. With 57 participating teams, Football With A Heart 2015 became the largest corporate football charity event in Singapore.
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River With A Heart (RWAH), a novel river-cruise-cum-dinner charity event, raised a total of $408,000 for six beneficiaries. It received the Community Chest Special Events Gold Award in 2015 for its contribution. This award recognises organisations or individuals who have raised substantial amounts for the Community Chest through fund-raising events.
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More than 200 corporate and individual donors raised over $170,000 for the S R Nathan Education Upliftment Fund in aid of children from low-income families.
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The second Football With A Heart brought together 40 corporate teams and raised $567,000 for nine beneficiaries. Team OCBC emerged as champions for this charity football tournament.
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Football With A Heart rallied 28 corporate teams and raised $350,000 for nine charities.
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With Tote Board matching donations dollar-for-dollar, the event raised a total of $30,000 for the Samaritans of Singapore (SOS).
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120 golfers from the government, business, unions and grassroot communities got together and raised more than $500,000 for nine worthy causes.
A total of $340,000 was presented to six charities at this unique fashion-theme charity fundraiser. Another $90,000 was presented to the Community Chest – a result of our members donating their 2010 World Cup account balances.
